Marketing Analytics DataDriven Techniques with Microsoft Excel
Télécharger Marketing Analytics DataDriven Techniques with Microsoft Excel PDF Gratuit - pbHelping techsavvy marketers and data analysts solve realworld business problems with Excelbp pUsing datadriven business analytics to understand customers and improve results is a great idea in theory but in todays busy offices marketers and analysts need simple lowcost ways to process and make the most of all that data This expert book offers the perfect solution Written by data analysis expert Wayne L Winston this practical resource shows you how to tap a simple and costeffective tool Microsoft Excel to solve specific business problems using powerful analytic techniquesand achieve optimum resultsp pPractical exercises in each chapter help you apply and reinforce techniques as you learnp ul liShows you how to perform sophisticated business analyses using the costeffective and widely available Microsoft Excel instead of expensive proprietary analytical toolsli liReveals how to target and retain profitable customers and avoid highrisk customersli liHelps you forecast sales and improve response rates for marketing campaignsli liExplores how to optimize price points for products and services optimize store layouts and improve online advertisingli liCovers social media viral marketing and how to exploit both effectivelyli ul pImprove your marketing results with Microsoft Excel and the invaluable techniques and ideas in iMarketing Analytics DataDriven Techniques with Microsoft Excelip
Details of Marketing Analytics DataDriven Techniques with Microsoft Excel
| Book's Title | Marketing Analytics DataDriven Techniques with Microsoft Excel |
| Author | Wayne L Winston |
| Category | Business & Investing |
| Tags | Marketing, Analytics, DataDriven, Techniques, Microsoft |
| Customer's Rating | 4.9 stars of 5 from 116 Readers |
| Filename | marketing-analytics-datadriven-techniques-with-microsoft-excel.pdf |
| Filesize | 19.75 MB (current server's speed is 23.72 Mbps |
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